FDM Group
Global Rebrand, Internal Culture, and Creative Leadership
When the brand stops reflecting who you are, it’s time for a reset. At FDM, I led the global rebrand that gave this tech consultancy a clearer voice—and a sharper edge.
Challenge:
FDM had evolved, but its brand hadn’t. What was once seen as a rigid corporate training firm needed to reflect a more modern, inclusive, global presence—inside and out. Leadership was ready for change, but needed a clear creative vision to steer the ship.
Approach:
As Global Head of Creative, I led the full rebrand—strategy, identity, tone of voice, culture, and rollout. From rewriting the mission to launching the style guide, I shaped how FDM spoke, looked, and felt.
Along the way, I:
Built and led an in-house global creative team (remote-friendly, high-functioning, non-chaotic—rare, I know).
Created SOPs to streamline creative ops across departments and regions.
Launched global comms platforms to make brand adoption frictionless.
Worked directly with the C-suite to align strategy with creative delivery—and keep the energy high from boardroom to design board.
My impact:
The brand didn’t just get a facelift—it got a new spine. The new visual identity and tone of voice touched every corner of the business, from marketing to internal comms to recruitment.
Lead
the way
Reclaim your position.
When the brand no longer reflects your position in the market, creativity can help you credibly reclaim your territory.
Supporting sales, and marketing for a new era of a tech consultancy firm.
As the Global Head of Creative, I fostered collaboration, innovation, and creative excellence while driving high-impact solutions. Proficiency in design and creative fundamentals, coupled with a keen awareness of trends, platforms, technologies, and media, is essential.
Strategic thinking skills to align creative projects with business objectives, deliver high-quality outputs on time and within budget, and maintain globally consistent practices.
Invested in exceptional interpersonal and client-facing skills, including persuasive communication and dynamic presentation capabilities, are critical for engaging stakeholders and building effective relationships.
Experience in B2B environments, a strong grasp of visual organisation and design principles, and an audience-centric approach are necessary to produce impactful solutions.
Return like you never left.
FDM offers a lot of new opportunities in tech, but one Programme is sitting close to my heart: the Returners Programme. We followed the stories of 5 individuals and how FDM played a pivotal role on their lives.
