Adobe Studio
Creative Strategy,
Brand Campaigns &
GenAI Innovation
B2B doesn't have to mean boring. At Adobe, I lead EMEA brand storytelling that actually connects—internally, externally, and globally.
As part of the Experience Cloud Studio team, I create content and campaigns that span every stage of the customer journey—from awareness-driving thought leadership to retention-focused digital experiences.
I collaborate with global marketing and design teams to turn strategic goals into creative that clicks (and sticks). Think: interactive presentations, immersive product demos, event visuals, in-house video shoots, and more Adobe-branded content than you can shake a Creative Cloud at.
I partnered with cross-functional teams across EMEA to turn strategy into visual storytelling—leading concepting, creative production, and design reviews on everything from videos and campaigns to bespoke, high-touch experiences.
Directed brand-aligned content across every customer journey stage—awareness to loyalty
Delivered campaign materials, presentation design, and high-impact video content
Ran agency onboarding and creative reviews to maintain brand integrity and sharp execution
Helped shape internal GenAI tools through real-world testing and feedback (hello, Firefly!)
Sizzle
Iconic and in-house
All you need is the right team, lights and a confident speaker to turn a meeting room into a global content campaign for a thought leadership piece. Drive Engagement with Digital Trends 24 campaign through higher-level engagement content (non-whitepapers) and leverage Digital Trends Research insights to be more relevant for Priority EMEA markets.
PowerPoint tech for an Immersive projection room? Who knew? A fully immersive digital experience for 1:1 clients showcasing the best of Adobe’s technology. The experience will take the pre-qualified customer through a fully personalised digital journey from the minute they arrive in the room. They will experience a simulation of their consumer journey and the impact Adobe’s technology can make in improving interactions with their brand. On arrival, the customer will be guided up to the immersive room on the Mezzanine floor.
